Marketing Real Estate With Printed Media & Direct Mail
In spite o the advances in real estate marketing in the realm of electronic media and internet advertising many agents still employ the old tried and true methods of printed advertising and direct mail postcards. Although these methods are outmoded and dated they can still have a useful and meaningful part in your marketing campaign. There are ways to make direct mail advertising easier and more economical. The first is to do bulk printing of the actual cards on the color side and then have the reverse printed for each promotion you do. The highest part of the cost of custom color printing is the color. In my opinion post cards should be customized, unique and eye catching. If your cards do not stand out from the rest of the hundreds of real estate advertisements that go right into the trash every day then you are throwing your money away. Make sure that you use quality heavy stock paper and good quality printing on the color side of the card to catch the attention of the customer so that your card does not go into the trash with the others. On the day your card arrives if your area that you are farming is heavily marketed by other agents the customer will likely receive several other pieces of real estate marketing in addition to your piece so it had better be good or don't bother. You can also save money by doing bulk drops where you can have your cards delivered to entire zip codes or sub areas of zip codes to cover every home on the mail carriers route. There are great mailing houses that will handle the whole process for you so you can spend your time selling and marketing your listings.
